Funnl – AI-Powered Sales Automation & Custom CRM

Challenge

Funll’s sales team was spending too much time on manual CRM updates, lead follow-ups, and inconsistent outreach processes. This led to lost opportunities, missed follow-ups, and an inefficient sales pipeline.

Solution

Mentis Digital implemented a fully customised CRM and sales automation system using n8n, integrated with Funnl’s lead capture forms, email outreach, and internal sales workflows. The system automatically scored leads, followed up based on intent signals, and scheduled appointments directly into team calendars.

Key Features Delivered

• Automated lead scoring and assignment based on intent and source

• Behaviour-based follow-up workflows triggered by lead activity

• Real-time sales dashboards showing lead progression and performance metrics

• Integrated calendar scheduling with automatic reminders

Results After 47 Days

• 500% increase in revenue

• 3.5x increase in booked sales calls

• Over 12 hours per week saved per team member on admin and follow-ups